In this modern age, self-driving cars, voice-based assistants, social media feeds, and more are the tools fuelled by the technological marvel of the 21st century called machine learning. If you wish to learn about the importance of web personalization and how machine learning impacts the Drupal development, then this article is for you. So let's get started to understand what machine learning does and why its demand is proliferating. Machine learning is the field of Artificial Intelligence that focuses on analyzing data and enables making intelligent decisions based on the analysis. It is composed of multiple technologies such as deep learning, neural network, and natural language processing.